Challenge
When Threads & Treasures by Hardunnie came to us, the brand already had multiple services — fashion, hospitality, events, and commercial trade — but no unified identity. Each service existed on its own, with no clear visual direction, no consistent voice, and no strong connection between the brand’s values and its presentation.
The challenge was to create a brand system that could hold multiple industries together while still feeling premium, organized, and trustworthy. The brand needed an identity that communicates professionalism, structure, and elegance at every touchpoint.
Solution
We started by understanding the foundation of the brand — its vision, audience, and long-term goals. Through brand discovery, positioning, and visual exploration, we developed a direction that blends modern professionalism with cultural richness.
The goal was to build a lifestyle brand that feels refined yet approachable, structured yet creative, and premium without being loud.
We created a visual and verbal system that allows Threads & Treasures to operate across different industries while maintaining one strong and recognizable identity.
We created a visual and verbal system that allows Threads & Treasures to operate across different industries while maintaining one strong and recognizable identity.
The Scope
Threads & Treasures by Hardunnie LTD is a multi-service lifestyle brand offering solutions across fashion, hospitality, events, and commercial services. The brand is designed for individuals and organizations who value quality, reliability, and well-executed service.
Every detail — from logo to typography, from color to layout — reflects discipline, elegance, and intentional design.
Threads & Treasures exists to deliver experiences that feel organized, refined, and trustworthy while remaining culturally grounded and modern.
Threads & Treasures exists to deliver experiences that feel organized, refined, and trustworthy while remaining culturally grounded and modern.
Key Deliverables
- Brand Identity Design
- Brand Strategy & Positioning
- Logo System Development
- Color & Typography System
- Brand Guideline Document
- Social Media Visual Direction
- Print & Stationery Design System
- Digital Brand Assets
Achievements
Threads & Treasures launched with a clear and unified identity that reflects professionalism and premium quality across all its services. The new brand system allows the company to present fashion, hospitality, events, and commercial services under one strong visual language.
The guideline created consistency across social media, print materials, and brand communication, making the brand feel dependable and well structured. The identity now communicates trust, elegance, and discipline — helping the brand stand out as a complete lifestyle enterprise.
The guideline created consistency across social media, print materials, and brand communication, making the brand feel dependable and well structured. The identity now communicates trust, elegance, and discipline — helping the brand stand out as a complete lifestyle enterprise.
How We Did It
Logo Design
The Threads & Treasures logo was designed using a structured arrangement of letterforms representing Threads, Treasures, and Hardunnie. The symmetrical form creates a sense of balance, stability, and unity, while the enclosing shape gives the mark a seal-like appearance that reflects trust, heritage, and premium quality.
Typography
We paired Monteci and Montserrat to create balance between elegance and clarity. Monteci adds personality and premium character, while Montserrat ensures readability and modern structure.
Imagery Direction
The visual direction focuses on clean layouts, natural tones, and composed scenes. Images should reflect professionalism, lifestyle, culture, and real experiences, reinforcing the brand’s promise of quality and reliability.
Achieved
- Increased brand consistency across all platforms
- Stronger recognition and trust among customers and partners
- Seamless brand use across fashion, hospitality, events, and commercial services
- A clear visual identity that supports long-term brand growth
