Challenge
Sumptuously Cooked sought to better understand their audience preferences to refine their product offerings.
Solution
Through in-depth market research, we uncovered key customer insights that helped shape their product strategy and improve customer satisfaction.
Scope
Help Sumptuously Cooked better understand its target audience to enhance product offerings and customer satisfaction. Provide actionable market insights to refine the brand’s positioning strategy.
Key Deliverables
- Comprehensive Market Research
- Customer Insight Analysis
- Brand Strategy Optimization
Achievements
- Identified key customer preferences and pain points, guiding product development and marketing efforts.
- Developed a tailored brand strategy, leading to improved customer satisfaction and increased sales.
How We Did It
- Market Analysis: Conducted surveys and focus groups to gather valuable data on customer preferences and expectations.
- Insight Generation: Analyzed the data to uncover actionable insights, shaping the brand’s messaging and product features.
- Strategic Recommendations: Provided a detailed report with recommendations that helped Sumptuously Cooked align its offerings with market demand.
The insights led to a
30%
increase in customer satisfaction and a successful product launch aligned with customer needs.
&
Sales growth was evident, with a
25%
increase following the implementation of our strategic recommendations.
