Challenge
When Yosi came to us, they had a clear vision but no defined identity. Their message was powerful yet scattered, their visuals lacked cohesion, and their story wasn’t connecting with their audience. They needed a brand that spoke with purpose and presence — one that could communicate their essence even in its simplest form.
Solution
We began by uncovering what made Yosi unique through market research, audience profiling, and competitor mapping. We discovered an audience that values authenticity, minimalism, and emotion. From there, we developed a creative direction that fused modern minimalism with cultural depth, giving the brand a tone that feels calm, intentional, and quietly confident.
Scope
Yosi is a modern lifestyle and fashion brand created for individuals who embrace simplicity, culture, and quiet sophistication. Every detail — from fabric to finish — reflects an intentional commitment to timeless design, subtle elegance, and authentic self-expression. Yosi exists to inspire confidence and redefine what effortless style means for today’s audience.
Key Deliverables
- Brand Identity Design
- Strategy & Messaging Framework
- Packaging & Print Collaterals
- Digital Launch Assets (Websites UI Concepts, Social Templates)
- Visual Style Guide
Achievements
- Yosi launched with a strong, intentional presence — one that feels timeless yet contemporary. The brand identity has since become a visual signature within its category, instantly recognizable for its quiet confidence.
- The website was designed to feel intuitive — with calm tones, a spacious layout, and an immersive entry into Yosi’s world. Every click feels like storytelling that invites interaction with elegance itself
How We Did It
- Logo Design: The Yosi logo is a modern, refined typographic signature. It captures character and identity with clean geometry and warm curves.
- Color Palette: A muted yet rich palette of deep sand, ivory, charcoal, and clay forms the base of Yosi’s design language. These colours reflect nature, calmness, and quiet luxury — evoking the grounded confidence of the Yosi muse.
- Typography: We chose an elegant serif typeface paired with a contemporary sans-serif to communicate tradition meeting now. The result is harmony between presence and restraint.
- Imagery Direction: We curated visual guidelines built around natural light, soft shadows, and human warmth. Each image captures texture and emotion, reinforcing Yosi’s promise: simplicity never has to be empty.
Achieved a
Increased audience engagement and organic growth across social platforms
&
Consistent brand perception among target consumers. Seamless brand adoption across packaging, photography, and marketing.
