.Attaya Superfoods.
Brewing Global Engagement Through Story-Driven Social Content
Challenge
Attaya, a premium global tea brand, needed a consistent stream of high-quality social media content to showcase its rich tea rituals, deepen connections with a worldwide audience, and drive engagement—while maintaining a calm, earthy, and elegant brand presence across platforms.
Solution
1
Static Visuals: Produced 2 scroll-stopping image posts per week: product flat lays, ingredient spotlights, and seasonal lifestyle shots.
2
Short-Form Video: Created 2 engaging Reels per week featuring brewing tutorials, behind-the-scenes rituals, and customer testimonials—optimized for Instagram and Facebook.
3
Story-Driven Editorial: Aligned each asset with a warm, community-focused narrative, weaving in global tea moments and Attaya’s brand story.
Achievement
Achieved
a
50%
Increase in average post engagement within the first month.
50%
Increase in average post engagement within the first month.
Strengthened audience connection, evidenced by a
20%
uptick in saved posts and shares.
Drove a
30%
lift in new followers across Instagram and Facebook.
Maintained a reliable
4-post-per-week
cadence, ensuring brand consistency.
Key Deliverables
- Content Calendar & Theme Guide
- Optional Caption & Hashtag Suggestions
-
Weekly Content Packages (4 posts total)
- 2 Designed Static Images (IG & FB optimized)
- 2 Edited Video Reels (with subtitles, transitions)
The Result Of Our Work Led To A
- Consistent, story-driven social presence that elevated Attaya’s global appeal and community engagement.
- Noticeable growth in brand affinity, with increased saves, shares, and follower growth across key markets.
How We Did It
- Editorial Planning: Mapped monthly themes—rituals, wellness, culture—to guide content creation.
- Design & Production: Shot high-resolution images and on-brand video clips; applied consistent earthy color grading.
- Post-Production: Edited videos with captions and seamless transitions; optimized static assets for mobile viewing.
- Scheduling & Reporting: Deployed via a social scheduler; monitored performance to refine upcoming content.