Challenge
Attaya, a premium global tea brand, needed a consistent stream of high-quality social media content to showcase its rich tea rituals, deepen connections with a worldwide audience, and drive engagement—while maintaining a calm, earthy, and elegant brand presence across platforms.
Solution
- Static Visuals: Produced 2 scroll-stopping image posts per week: product flat lays, ingredient spotlights, and seasonal lifestyle shots.
- Short-Form Video: Created 2 engaging Reels per week featuring brewing tutorials, behind-the-scenes rituals, and customer testimonials—optimized for Instagram and Facebook.
- Story-Driven Editorial: Aligned each asset with a warm, community-focused narrative, weaving in global tea moments and Attaya’s brand story.
Key Deliverables
- Content Calendar & Theme Guide
- Optional Caption & Hashtag Suggestions
-
Weekly Content Packages (4 posts total)
- 2 Designed Static Images (IG & FB optimized)
- 2 Edited Video Reels (with subtitles, transitions)
Achievements
- Achieved a 50% Increase in average post engagement within the first month.
- Strengthened audience connection, evidenced by a 20% uptick in saved posts and shares.
- Drove a 30% lift in new followers across Instagram and Facebook.
- Maintained a reliable 4-post-per-week cadence, ensuring brand consistency.
How We Did It
- Editorial Planning: Mapped monthly themes—rituals, wellness, culture—to guide content creation.
- Design & Production: Shot high-resolution images and on-brand video clips; applied consistent earthy color grading.
- Post-Production: Edited videos with captions and seamless transitions; optimized static assets for mobile viewing.
- Scheduling & Reporting: Deployed via a social scheduler; monitored performance to refine upcoming content.
The result of our work led to a
Consistent, story-driven social presence that elevated Attaya’s global appeal and community engagement.
&
Noticeable growth in brand affinity, with increased saves, shares, and follower growth across key markets.
